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Safe and Sound Winter Travel
We've all felt Jack Frost taking a nip at our nose, and facing
Jack also means facing the harsh reality that a harsh winter
promises, including the toll it's like to take on our main mode
of transportation.
It's common knowledge that the...
Travel Consolidators - Things To Know
Things to Know about Travel Consolidators
Travel consolidators are high-volume ticket brokers. They
purchase large scale tickets and sell them to customers for a
lower price than the published fares.
A travel consolidator buys a large...
Travel Guides- An Overview
Travel Guidebooks- An Overview
By Victor K. Pryles©2005
http://www.paupertravel.com
(548 words)
You can get reliable, useful information from
guidebooks. Yet, some are better than others
and often, it's important to know what...
Travel Saftey - Using Intuition
"We've been robbed," I told Ana. "All of it." I grabbed the
thief, who was no longer acting drunk at all. It was a lesson in
travel safety.
It started when both my wife and I had a strong feeling we
shouldn't get on that bus in Cuenca....
Travel Shanghai China
Travel Shanghai China, An amazing city. I live, work, play in Shanghai, China’s largest city, largest port; a city of 16 million people, (many millions more during holidays and festivals), a city wanting to be the biggest, best and most important...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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